Cheryl and Rickey Johnson came to me to help re-design their current roofing business identity. It was evident they wanted an upscale, classic feel that would appeal to both a young and old demographic. My sketches produced a simple mark that consisted of some line shapes and a roofing hammer. I also added a tag line to help re-instate their mission as a company. The palette is dark and earthy and the design has somewhat of a vintage but modern feel.